SenseTime Forms Strategic Partnership with Hong Kong Bulls to Co-Create the Future of AI-Powered Sports

SenseTime has signed a strategic cooperation agreement with the Hong Kong Bulls basketball team to drive the integration of artificial intelligence (AI) and sports technology. The two parties aim to redefine the spectator experience by introducing AI-powered innovations to the sporting scene. The agreement was signed by Mr. Wang Zheng (Chief Financial Officer of SenseTime, Head of the Enterprise Innovation Business Group, and General Manager of SenseTime Hong Kong) and Mr. Leo Sun (General Manager of the Hong Kong Bulls Basketball Team).

The Hong Kong Bulls are the reigning champions of China’s National Men’s Basketball League (NBL). As a global leader in AI, SenseTime is committed to the innovative application of AI technology and empowering industries through digital transformation. The two parties will collaborate across multiple areas, including intelligent training, game analysis, and fan engagement. With the support of SenseTime’s AI technology, the Hong Kong Bulls will be able to access smart training systems, game data analysis, and player performance tracking to improve their training efficiency and tactical planning. This collaboration represents a new frontier in the integration of Hong Kong’s sports and technology industries.

The partnership will also introduce a series of AI-powered interactive experiences tailored for fans, further strengthening the connection between the team and their supporters while delivering an unprecedented immersive viewing experience.

From left: Mr. Leo Sun, General Manager of the Hong Kong Bulls Basketball Team; Mr. Tony Chin, President of the Hong Kong Bulls Basketball Team; Dr. Xu Li, Chairman of the Board and CEO of SenseTime; and Mr. Wang Zheng, CFO of SenseTime, Head of the Enterprise Innovation Business Group, and General Manager of SenseTime Hong Kong, at the signing ceremony.

As a global leader in AI, SenseTime has accumulated extensive experience in the sports domain. Last year, SenseTime formed a strategic partnership with China’s national basketball team to develop an AI large model product focused on athlete performance analysis. The solution was successfully integrated in the daily training of the national 3x3 basketball team, which enhanced their preparations for the 2024 Paris Olympics. Similarly, the collaboration with the Hong Kong Bulls will also further empower Hong Kong’s sports industry through AI.

Mr. Wang Zheng (Chief Financial Officer of SenseTime, Head of the Enterprise Innovation Business Group, and General Manager of SenseTime Hong Kong) said, “SenseTime is committed to creating value across all sectors through AI. This partnership with the Hong Kong Bulls is an important example of cross-industry collaboration between sports and technology. We look forward to leveraging SenseTime’s robust AI capabilities to help the Hong Kong Bulls achieve greater potential on the court, while offering fans a richer and more exciting experience. Through this collaboration, we also hope to contribute to the development of Hong Kong’s sports sector and inspire more young talent to pursue their passions in both technology and athletics.”

Mr. Leo Sun (General Manager of the Hong Kong Bulls Basketball Team) said, “We believe that technology has always been a key driver of sports development. With this partnership, the Hong Kong Bulls will have the opportunity to apply cutting-edge AI technology both on and off the court, not only enhancing our overall competitiveness but also providing a more engaging experience for our fans.”

This collaboration between SenseTime and the Hong Kong Bulls integrates sports and innovation, marking a new milestone for Hong Kong. Moving forward, the two parties will continue to work closely together and look towards building a smart sports ecosystem that drives innovation and the sustainable development of the sports industry.